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It's like a soap opera love triangle plot.  NBC pisses off jealous lover Apple, Apple leaves NBC, NBC finds Amazon and the rest is history.

Today, NBC announced that it has partnered with Amazon who will be selling their (NBC's) content.  Amazon is one of the leaders in e-commerce but lags behind iTunes in the Music and Video store business.  Anyway, Amazon will be selling the followint NBC shows, The Office, Heroes, and 30 Rock. They will also be selling content from their subsidiaries: USA Network, SCI FI Channel, Bravo, Telemundo, mun2, NBC Sports, and NBC News.

Jean-Briac Perrette, President, NBC Universal Digital Distribution said, "With the addition of NBC Universal TV content to Amazon Unbox, fans now have the ultimate convenience for enjoying their favorite shows whenever or wherever they want.  This further expands our longstanding relationship to bring a robust content offering to the marketplace in a variety of ways that will benefit the consumer and, at the same time, protects our content."

Bill Carr, Amazon.com Vice President for Digital Music and Video said, "We are excited to bring NBC Universal shows like the award-winning The Office, 30 Rock and Battlestar Galactica to our Amazon Unbox customers.  Our customers can now enjoy their favorite NBC Universal shows either on their personal computer or on their TV through the Amazon Unbox on TiVo service."

Well,  those seem like weddingvows to me, let's just hope and see they make it through.

- source, techcrunch.

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